![]() ![]() You’ve saved countless lives while reminding people about the most important side item for Thanksgiving. 2 min read More than two decades after he put down the suspenders and large red-rimmed glasses, Jaleel White is reintroducing Steve Urkel and getting into the cannabis. ![]() The Ad Council told me all I need to know about marijuana with this early 90’s poster: Jaleel White, most widely known for playing his eccentric character Steve Urkel on 'Family Matters' when he was younger, has certainly grown up, advertising his latest cannabis brand. As a young man raised in a Catholic household and a model citizen, I’m not speaking for experience. Jaleel White Reunites with Family Matters Co-star Darius McCrary to Promote Purple Urkle By Dayna Remus 04:50 P.M. I realize that a lot of those descriptions just fall under the general effects of ‘weed*,’ but the marketing possibilities for that character are endless. Actor Jaleel White, who made a name for himself acting as the nerdy teen on the sitcom Family Matters’, is teaming up with 710 labs to start a new cannabis brand called Purple Urkle.
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